The first myth is that self-publishing is a new paradigm that is taking power away from publishers and giving it to authors. Many of us have to work our way through paid publishing and distribution services who continue to call the shots. Writers pay these groups for their services, but have little or no control over how these organisations operate. It’s the same corporate model where the last person to see any money or to have any say in what happens to their own writing is the author. Is it little wonder that KDP is so popular when the alternatives are expensive and intransigent? Every Indi author will have to make the decision whether to truly go it alone or to be in the clutches of the corporate model.